Understanding media consumption patterns today
Understanding media consumption patterns today
Blog Article
Having a look at a few of the recent modifications and developments in television and digital media.
Over the last few years, with the growth of digital content, the way in which people consume media has evolved substantially. For several years, traditional tv was the main source of home home entertainment for many people. Nevertheless, since the advancement of internet streaming platforms, many viewers are turning away from scheduled television, specifically among younger individuals. Instead, international media content analysis shows that more individuals are purchasing subscriptions to streaming services, which strongly evidences the shift in audience consumption habits. These options are popular for enabling people to see the programs and films they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming services as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the marketplace.
With constant shifts and developments in the digital landscape, what more info are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form media content, the way in which individuals are getting their updates is also shifting. People are significantly turning towards internet news sources, rather than viewing television, to learn about ongoing worldly affairs. Nevertheless, simultaneously, due to a continuous flow of information, people are coming to be overwhelmed by big quantities of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is more clear and simpler to follow. Nowadays it is common to see news channels that have sizeable followings on social media channels. This pattern can be verified by the CEO of the fund that owns Euronews, for instance. Using this technique has been very important for providing individuals with dependable and authenticated news sources, in a style they can easily relate to.
In the existing digital age, mobile phones have become one of the most common instruments that individuals are using to view videos and gain access to media. These days, many social media platforms are providing unlimited feeds of short, successive videos, that are growing in popularity among smart device users. In fact, statistics show that that internationally, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms enable users to see a sequence of customised videos and react immediately, making these videos a lot more appealing and addictive than standard media. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Consequently, this trend is shifting the way people are actively seeking for and counting on to receive information, in a quicker, much shorter and more visual format.
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